ARTICLE CONTENT / KW HEADLINE
Companies are always gripped by a new, cutting-edge technology that promises to revolutionize the way they conduct business. This could be the promise of better customer service, more sales, growth and so on.
But the latest technology that has captured our attention -- automated bots in messaging apps like Facebook -- is poised to do all of the above.
A messenger bot is a piece of software that uses artificial intelligence (AI) to communicate with customers. Simply put, these bots understand what is being asked and can then formulate a response in a very human way.
As you will see, automated bots have the potential to completely revolutionize the face of customer service, marketing and sales as we know it -- and for the better. Automation is very much the way of the future.
Facebook Messenger Bots And Customer Service
What makes Facebook Messenger bots different from other trends is the fact that the technology has the capacity to transform not only the way businesses market themselves but also the way they conduct customer service.
Businesses know that they have to go where their customers are. Traditionally, that space has been people’s inboxes. Today, however, that place is Facebook Messenger. In fact, 73% of people prefer live chat based on overall satisfaction, more than both phone or email.
Arash Asli | Forbes Council Forbes Technology Council CommunityVoice